August 25th, 2010
Don’t worry — you won’t start seeing ads for tattoo parlors while reading Girl with the Dragon Tattoo . Not yet, anyway. But there’s some interesting thinking going around the ‘net (kicked off by this article in the Wall Street Journal ) about how advertising may soon try to conquer the last bastion of entertainment: books. When you go to the movies, you see ads, when you watch TV and browse the Internet, there...












