
Adidas Turns the Sneaker Into an Augmented Reality Device
December 23rd, 2009 admin

Can’t find your Nintendo DS? Try one of the new Adidas sneakers instead. Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers in an idea that ties into one of the technology trends of the year: augmented reality . “The foundation of augmented reality lies in adding a layer to the real world,” says Chris Barbour, head of digital marketing for Adidas Originals. “That’s what we have done. We have taken a real world item and added …
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